Ecotaylor is the world’s first eco-voice assistant. Driven by a social mission to help make it easier for people to learn the basics on how to become more eco-conscious. Creating a movement of change in order to improve the future of our tomorrow.

To start talking to Ecotaylor, enable the Google Assistant on your phone, tablet or smart-home device and just say...

“Hey Google, talk to Ecotaylor.”

If you don't have Google Assistant you can quickly and easily download it from the Apple & Google Play store.

Knowing that some technology can be harmful to the environment. Ecotaylor was created to use the billions of devices people already use on a daily basis; in order to try to help turn their usage into something for the greater good of the planet. With the planet needing major changes in order to preserve its existence, and with so many people not knowing what to do. Ecotaylor was built to offer an easier solution so that everyone can gain the basic knowledge in order to collectively make real lasting change.

Ecotaylor was designed to be your virtual eco-friend. They are there to help give you the eco-conscious basics in order to make it easier for you to become more eco-friendly, consume more consciously and gain some eco-friendly tips.

Our current 'Check a brand' rating is simply based on giving consumers a quick and easy 'snapshot' of whether a fashion brand is clearly and easily showing their eco-conscious mission/statement/ or defined values within a certain number of website clicks.

We wanted our rating system to be easy to understand.

Research has shown that most people wanted to quickly know if a company has a positive eco-conscious mission/statement/values.

It was also important to them that this information could be seen quickly and easily on the company's website.

Our Ecotaylor ratings are therefore based on these two factors:

(1. There is a eco-conscious mission/statement/ or defined values.

2.) The information is publicly available and quickly accessible within certain number of website clicks.

To make it easy, our ratings start from 1 leaf (not easy to find) to 5 leaves (very easy). 

Our ratings, therefore, do not offer an in-depth analysis of the content of a company's environmental policy or performance in any given area.

"Sustainability is most often defined as meeting the needs of the present without compromising the ability of future generations to meet theirs."

For us, brands that call themselves 'sustainable' are companies who are using different ways to work towards a common goal of a fairer, transparent, cleaner and a circular economy.

There are many certifications, accreditations, associations and standards out there helping us consider the environment.  Each standards system works in different ways.

A minimum requirement for a brand to list as a 'sustainable' brand in either Ecotaylor or on our website, their brand must have a clear sustainabilty statement and/or environmental mission on their website and their products must have at least one 3rd party certification or be a part of a recognised accreditation. We, therefore, rely on 3rd party verification organisations to thoroughly vet, and officially verify these brand's products for us. Examples include: Fairtrade, BCI, Oeko-Tex, or GOTS certified organic, Rainforest Alliance, bluesign®, IFOAM.